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"We're in this together": how local firms collaborate to build international advantage
- The Auckland Boat Building Cluster is an industry-led initiative that protects the reputation of the entire industry.
- Forces that brought the cluster together:
- Supporting institutions (infrastructure, catalyst, facilitator);
- Learning;
- Good reputation;
- Common problems;
- Passion for sailing; and
- Winning yacht races.
- Industry leaders (catalyst, inspirational).
- Drive for internationalisation.
- Virtuous cycle of cluster development.
- Need to manage cooperation versus competition model.
Central Otago Pinot Noir Cluster
In the case of the Central Otago Pinot Noir Cluster:
- Very small wineries (over 50% produce less than 1000 cases per year);
- But, operate at the "super premium" end of the market;
- Cluster is fun, friendly and operates with a lot of trust;
- Delegate responsibility to board members; and
- Focused on very specific markets - so can say no occasionally.
- Very important to have strategic direction
Wood Hawkes Bay
Achievements to date:
- Grown from 36 to 44 members.
- Have determined core purpose and core values.
- Goal is to be the leading forestry cluster in NZ.
- Lessons learned:
- Develop a positive vision;
- Think big;
- Encourage others to do their best;
- Set and maintain high standards;
- "Manners maketh the man" (remember the value of people); and
- Ban politics (between members).
Future:
- Pursuing change through innovation and design;
- Encouraging and supporting creative thinking;
- Building and adding value (our prime strategy); and
- Create valuable alliances.
- Achieve our goals.
- Don't lose sight of the big picture.
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