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Growing export potential: helping businesses succeed as exporters

Key points

• Important for local agencies to aim to:
  • improve company capabilities;
  • have a SME focus;
  • encourage an expansion of distribution (from regional to national to international);
  • introduce innovation - this is a vital aspect; and
  • 'build the pipeline' - assist new entrants to a mature status.
• Challenges identified:
  • 3 year funding cycles are not long enough to produce sustainable results;
  • NZ remains a domestically-biased economy;
  • a major hurdle is NZ's low export participation rate;
  • There is minimal understanding of the importance of exporting;
  • NZ remains commodity focused - there is a need to leverage innovation; and
  • NZ's off-shore assistance is comparatively low.
• offshore market intelligence is vital - need to feed this intelligence into product design and production stages.
• International partnerships with foreign producers is an important option for many NZ exporters.
• Also important to tap into global value chains.