Ministry of Economic Development  Regional Development: A Springboard for Growth

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2001 Conference - Rotorua

|Index|Introduction|Programme|Workshop Streams|Keynote Speakers|

Workshop Feedback

Roger Wigglesworth
Principal Advisor
Industry and Regional Development Branch
Ministry of Economic Development

Contents

Structures

Challenges

  • Working together at all levels
  • Identifying and achieving objectives
  • Getting a longer term focus
  • Resourcing

Examples

  • Communication
  • Building capability
  • Enthusiasm
  • Focus
  • Strong leadership
  • Inclusive engagement

Remaining Challenges

  • The case for development
  • Collaboration
  • Capability

Achieving the Balance

Challenges

  • Clash of values
  • Insufficient information
  • RMA costly
  • Lack central source of information

Examples

  • Involving stakeholders from start
  • Time spent on relationships
  • Early engagement with developers

Remaining Challenges

  • Resourcing the process
  • Central database
  • Instructive frameworks
  • Updating district plans
  • Central-local government consistency
  • RMA costs

Learning from Collaborating

Challenges

  • Identifying communities of interest
  • Building a trusting relationship
  • Overcoming silo mentalities
  • Finding the time
  • Resourcing the process
  • Culture of competition

Examples

  • Well-resourced
  • Passionate community leadership/ political will
  • Maintain authenticity of message
  • Strong networks based on trust

Remaining Challenges

  • Enhanced government understanding
  • Learning to celebrate success
  • Changing culture of competition
  • Finding the interdependencies between regions

Planning and Evaluation

Challenges

  • Funding and utilising these skills
  • Paucity of data
  • Integration
  • Measuring social capital
  • Relationship management
  • Barriers to participation

Examples

  • Local data collection
  • Early involvement of all stakeholders
  • Over communicate
  • Resident satisfaction surveys
  • Mentors
  • Just do it

Remaining Challenges

  • National template for data and evaluation
  • Collaboration and co-ordination
  • Passion for statistics
  • Financial support
  • Plan - a living document

Growing Employment

Challenges

  • Profiling skills not tasks
  • Withdrawal of major employers
  • School - employment transition
  • Make, build, retain skills
  • Incentives to start work
  • Businesses wanting to stay small

Examples

  • Encouraging diversified investment
  • Partnering to help
  • Information kit

Remaining Challenges

  • Better industry - education links
  • Trade skills valued again
  • Consistency in government assistance
  • Joint ownership
  • Digital divide

Infrastructure

Challenges

  • The last 15%
  • Small, widespread population with high expectations
  • Encouraging investment
  • Multiple-owned and DOC land
  • Competing priorities

Examples

  • Partnerships between business and community
  • Aggregating demand
  • Sharing costs
  • Move from problem to collaborative solutions

Remaining Challenges

  • Bridging the last 15%
  • Strategies that don't jeopardise supplier relationships
  • Dealing with expectations
  • Sorting priorities
  • Infrastructure-ready

Local Heroes

Challenges

  • Identifying the heroes
  • Stopping the knockers
  • Respecting the time needed to build success
  • Accessing necessary expertise
  • Engaging youth

Examples

  • Learning from the heroes of the past
  • Just getting on with it
  • Owning the problem and solution
  • Using youth as the lever
  • Good to have funds but passion is priceless

Remaining Challenges

  • Getting central and local government attuned
  • More funds to heroes

Attracting Investment

Challenges

  • Getting community on board
  • Professional approach
  • Building on what you have
  • Retain local identity
  • Focus
  • Regions at different stages

Examples

  • Small investors also
  • CDC
  • Manukau
  • Kaikoura

Remaining Challenges

  • Resourcing the professional approach
  • Vision in community
  • Building on what you have

Marketing

Challenges

  • Establishing key points of difference
  • defining region
  • inclusive branding
  • unique selling point (USP)
  • Getting commitment to brand
  • Resourcing a professional approach
  • Brand clutter

Examples

  • Collaboration
  • Value-added for all

Remaining Challenges

  • Brand connects with whole community
  • Patch protection
  • What's in it for me
  • Demystify branding: avoid blanding
  • Involving young people
  • Act now

|Index|Introduction|Programme|Workshop Streams|Keynote Speakers|


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Date Last Modified: 2005-01-25