2001 Conference - Rotorua

|Index|Introduction|Programme|Workshop Streams|Keynote Speakers|

Workshop Feedback

Roger Wigglesworth
Principal Advisor
Industry and Regional Development Branch
Ministry of Economic Development

Contents

• Structures
• Challenges
• Examples
• Remaining Challenges
• Achieving the Balance
• Challenges
• Examples
• Remaining Challenges
• Learning from Collaborating
• Challenges
• Examples
• Remaining Challenges
• Planning and Evaluation
• Challenges
• Examples
• Remaining Challenges
• Growing Employment
• Challenges
• Examples
• Remaining Challenges
• Infrastructure
• Challenges
• Examples
• Remaining Challenges
• Local Heroes
• Challenges
• Examples
• Remaining Challenges
• Attracting Investment
• Challenges
• Examples
• Remaining Challenges
• Marketing
• Challenges
• Examples
• Remaining Challenges

Structures

Challenges

• Working together at all levels
• Identifying and achieving objectives
• Getting a longer term focus
• Resourcing

Examples

• Communication
• Building capability
• Enthusiasm
• Focus
• Strong leadership
• Inclusive engagement

Remaining Challenges

• The case for development
• Collaboration
• Capability

Achieving the Balance

Challenges

• Clash of values
• Insufficient information
• RMA costly
• Lack central source of information

Examples

• Involving stakeholders from start
• Time spent on relationships
• Early engagement with developers

Remaining Challenges

• Resourcing the process
• Central database
• Instructive frameworks
• Updating district plans
• Central-local government consistency
• RMA costs

Learning from Collaborating

Challenges

• Identifying communities of interest
• Building a trusting relationship
• Overcoming silo mentalities
• Finding the time
• Resourcing the process
• Culture of competition

Examples

• Well-resourced
• Passionate community leadership/ political will
• Maintain authenticity of message
• Strong networks based on trust

Remaining Challenges

• Enhanced government understanding
• Learning to celebrate success
• Changing culture of competition
• Finding the interdependencies between regions

Planning and Evaluation

Challenges

• Funding and utilising these skills
• Paucity of data
• Integration
• Measuring social capital
• Relationship management
• Barriers to participation

Examples

• Local data collection
• Early involvement of all stakeholders
• Over communicate
• Resident satisfaction surveys
• Mentors
• Just do it

Remaining Challenges

• National template for data and evaluation
• Collaboration and co-ordination
• Passion for statistics
• Financial support
• Plan - a living document

Growing Employment

Challenges

• Profiling skills not tasks
• Withdrawal of major employers
• School - employment transition
• Make, build, retain skills
• Incentives to start work
• Businesses wanting to stay small

Examples

• Encouraging diversified investment
• Partnering to help
• Information kit

Remaining Challenges

• Better industry - education links
• Trade skills valued again
• Consistency in government assistance
• Joint ownership
• Digital divide

Infrastructure

Challenges

• The last 15%
• Small, widespread population with high expectations
• Encouraging investment
• Multiple-owned and DOC land
• Competing priorities

Examples

• Partnerships between business and community
• Aggregating demand
• Sharing costs
• Move from problem to collaborative solutions

Remaining Challenges

• Bridging the last 15%
• Strategies that don't jeopardise supplier relationships
• Dealing with expectations
• Sorting priorities
• Infrastructure-ready

Local Heroes

Challenges

• Identifying the heroes
• Stopping the knockers
• Respecting the time needed to build success
• Accessing necessary expertise
• Engaging youth

Examples

• Learning from the heroes of the past
• Just getting on with it
• Owning the problem and solution
• Using youth as the lever
• Good to have funds but passion is priceless

Remaining Challenges

• Getting central and local government attuned
• More funds to heroes

Attracting Investment

Challenges

• Getting community on board
• Professional approach
• Building on what you have
• Retain local identity
• Focus
• Regions at different stages

Examples

• Small investors also
• CDC
• Manukau
• Kaikoura

Remaining Challenges

• Resourcing the professional approach
• Vision in community
• Building on what you have

Marketing

Challenges

• Establishing key points of difference
• defining region
• inclusive branding
• unique selling point (USP)
• Getting commitment to brand
• Resourcing a professional approach
• Brand clutter

Examples

• Collaboration
• Value-added for all

Remaining Challenges

• Brand connects with whole community
• Patch protection
• What's in it for me
• Demystify branding: avoid blanding
• Involving young people
• Act now

|Index|Introduction|Programme|Workshop Streams|Keynote Speakers|