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2001 Conference - Rotorua
Attracting Investment - Key
Success Factors
Gary Langford
Director
Investment New Zealand
Contents
What is Investment New Zealand?
- The nation's investment promotion agency
- A division of Trade NZ
- Facilitates foreign direct investment (FDI)
"We give you the inside running"
Why Do We Need Foreign Direct Investment (FDI)?
- Create jobs
- Access to capital for growth
- Access to markets
- Transfers new technology and management best practices -
builds economic competitiveness
- National and regional development
- Fuels economic growth
Two Directions of Activity
- Greenfield Investments to New Zealand (75%)
- Connect New Zealand business to investors (25%)
Targeting
- Individual investors, sectors & countries
- High technology
- Life Sciences (aka Biotechnology)
- Added-value
- food, wood processing, wine
- Smart manufacturing
- marine, electronic and aviation engineering
- Film
- Multinationals and "Mobile" SMEs
- North America, Australia, East Asia, Europe
Partnerships within New Zealand
- Work in partnership with local and central government agencies
- EDANZ, EDAs , Investment Professionals
- MED, Industry NZ, MFAT, NZIS
Regional Partnerships
- Actively engaged regionally
- Auckland Regional Investment MOU
- Film NZ/funding
- Call Centre Initiative
- Visiting Investor Programme
- Marine Strategy
- Wood Processing
- IT
Well Distributed Activity Base
- Auckland
- Whangarei
- Hamilton
- Rotorua
- Tauranga
- Hawera
- Palmerston North
- Wanganui
- Wellington
- Blenheim
- Nelson
- Christchurch
- Timaru
- Dunedin
- Balclutha
- Invercargill
- Queenstown
Setting the Scene for Attracting FDI
Macro Environment
- National economic settings and trends
- Government policies on FDI
- Legislation/regulations
- International competitiveness
- Infrastructure
- Promotion of opportunities
Regional - EDAs Responsible for Fostering
Economic Growth in Area
- Understanding sector capability in region
- Identifying opportunity - sector
- Establish internationally competitive
- Promote succinct, quality information and advice e.g.
- cost of sites and premises
- access to research and technology
- information on cluster participants
- availability of skilled workforce and costs
- information on infrastructure - fibre optics, roads, ports
- recruitment and training
- Active assistance to progress due diligence
- Facilitate opportunities for RMA, Iwi, Local Authority,
business partners
Presentation of opportunities
- Based on well founded research
- Articulate
- capability, infrastructure, opportunity
- partnerships, training, skills
- assistance provided, aftercare
- Professional presentation
- brochures, website, CD-ROM
Ideal Regional Development Agency
- Well resourced Regional EDA
- Supported by Private Sector/local and central government
- Develop and keep current strong regional database
- Ability to reach serious decision makers
- Develop strong networks and partnerships
- within region
- government agencies
- Be the authority/first call for investors assessing their
region
- Transfer best practices to other EDAs
- Articulate opportunities
- Provide investor aftercare
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