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2001 Conference - Rotorua
  
No. 4: Acts in an Opportunity Obsessive
Manner, Seeking Diversification and Multiple Options
"People who are only good with hammers see
every problem as a nail"
(Abraham Maslow)
"If opportunity doesn't knock, build a
door"
(Milton Berle)
C.A.R.E Strategy
C reation
A ttraction
R etention
E xpansion
Case Study - Hyden
Population: 400
Location: Rabbit Proof Fence, Western Australia
Community Vision Statement
"To nurture local leadership, teamwork,
positive vision and initiative to improve community resources and
facilities for all community residents, and to work cooperatively
with determination and hard work to ensure that existing and new
rural based businesses, tourism and agriculture are modern and
productive and will have a thriving and sustainable long term future
within Hyden's small, but vibrant and forward looking
community;"
Examples of Recent Initiatives
- Wave Rock Prime Beef Marketing Group
- Hyden Business Development Group
- "Help Hyden Prosper" campaign
- Hyden Hair Raiser
- Hyden Resource and Telecentre
- Community Resource Coordinator
- Hyden Harvest Bash
- Young Peoples' Accommodation Village
- Regional airstrip
- Lakeside Resort
- Bush shopping complex
- Telecentre expansion
- Community Care Worker
- Community Hy-Lights Business
Case Study - Beechworth Bakery
Beechworth: Town with a population of 3100, NE Victoria
The Bakery:
- Employs 65 people
- Turns over nearly $3 million per year
- Took $27,000 over the counter on one day (Easter Saturday)
- Attracts over 670,000 customers per year
- Offers 260 products
- Seats 300 customers
- Has won the most significant Regional Tourism Award in
Victoria for 3 years
Tom's recipe for business success:
- Love hearing the tills ring
- Practice positively outrageous customer service
- Banish the bland and dare to be different in marketing
- Recognise, excite and extend staff
- Network and cross promote with other businesses
- Be hungry for new ideas
- Be passionate
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